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The Attention Paradox - Eyes don't equate to sales |
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Thursday, 03 January 2013 12:27 |
 Online, where you can't buy attention as easily as you can with traditional advertising, most commercial media has the imperative of interestingness built in. The assignment is to make it viral, make it something people will watch or click on or even better, share.
This is hard for mass marketers, marketers who are used to making average stuff for average people and promoting heavily in media where they can buy guaranteed attention. And so, we see organizations buying likes and pageviews, pushing for popovers and popunders and all sorts of new ways to interrupt online.
Smart advertisers, though, are realizing that they have to make content that people decide is worth watching. Some have very good indeed at making media that's so entertaining that we not only want to watch it, but spread it. |
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Last Updated on Sunday, 13 January 2013 22:24 |
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Improving Customer relations through social media marketing |
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Thursday, 09 February 2012 00:15 |
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 "Have a Clear and measurable Goal"
Social media marketing can improve company visibility and customer relations, but if it’s not done well, it will cause confusion and turn customers off. One of the essential best practices of social marketing is to
This doesn’t have to be something related to money – in fact, brands are still struggling with how to best quantify social media marketing in ROI terms. All of the following are reasonable social media marketing goals, and can be measured: |
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Last Updated on Sunday, 13 January 2013 22:29 |
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SEO is a Marketing Commitment |
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Monday, 06 February 2012 23:32 |
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 At T1, we recommend our clients and prospects to think of SEO in terms of a marketing committment. There is no quick fix to SEO nor is there to your Web site’s marketing. This is not a sprint; this is an endurance match. Those who follow the proper rules-of-thumb set forth in good Web design principles, those who blog regularly, those who send out email newsletters semi-regularly with good content, those who minimize their use of Flash and keep their keyword analytics at or around 7% shall be the victors in this world.
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Last Updated on Sunday, 13 January 2013 22:30 |
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T1 Technologies is a Medicaid Provider |
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Sunday, 22 January 2012 23:48 |
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 Nebraska and Iowa Medicaid Services
We are proud to say that we are a licensed Nebraska & Iowa Medicaid Provider and are here to help families who are in need of technical resources. At T1 Technologies we are devoted to working with our customers to provide the most comprehensive technical solutions for dependents with learning disabilities. Our services are designed to offer piece of mind for our clients and their most precious loved ones.In the past we have installed talking alarm systems for parents to detect when children and leaving the house. We have installed home surveillance systems and perimeter alarm systems for swimming pools.
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Last Updated on Monday, 14 January 2013 13:14 |
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The importance of good, solid SEO practices. |
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Sunday, 22 January 2012 23:45 |
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January 15th, 2012
Search Engine Optimization (SEO) is an ambiguous topic in the world of Web marketing. Many companies offer it; however, practices vary and definitive expertise is even more elusive. It’s difficult to quantify good SEO without a high search ranking, basically a top 3 ranking in Google, MSN, and Yahoo! If anyone tells you that they can “game” Google or Yahoo! for a #1 ranking, they’re selling you snake oil — no one can “guarantee” anything when it comes to your site’s rank. Not only are the rules constantly changing and updating, they’re evolving as I write this piece.
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Last Updated on Monday, 06 February 2012 23:33 |
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